Tag Archives: Text Messages

Mobile Is Transforming Political Engagement – Infographic

There’s no denying that we’re a much more mobile nation than we were four years ago. That switch to mobile is affecting not only how we communicate with each other, but also how we engage politically.

As of late September, a reported 88% of registered voters had a cell phone of some kind, with 53% of those voters toting around smartphones. For this year’s election, one in 10 voters made a political contribution via text message or a mobile app, and 37% of voters used their mobile phone for political information and discussion with others.

Payvia, a company that powered political contributions for the Obama and Romney campaigns, created this infographic breaking down some of the numbers from this year, and making some predictions on what we can expect with the 2016 election.

Take a look at their findings below, then give us your thoughts in the comments — how do you think mobile will have evolved by the 2016 election?

Source: Mashable.com

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The Power Of Text Messages In Marketing – Infographic

As brands focus efforts on keeping up with broadcasting trends across social platforms like Facebook, Twitter and Pinterest, many are neglecting a tried and true marketing tactic that could propel them even further: narrowcasting.

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients. It’s a competitive alternative, as evidenced by this infographic from Mogreet. While broadcasting gets a brand’s message out to a massive group of people, when it comes to who is actually reading and engaging with the content, the numbers are staggeringly low.

For example, 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.

Source: Mashable.com, Mogreet