Hosting a trade show exhibit for your business has numerous advantages. From marketing, social engagement, and branding, building an exhibit can sustain existing customers as well as develop new and loyal ones. Trade shows provide important face-face interaction. It’s no wonder roughly 70% of trade show attendees end up buying one or more products after visiting a booth.
However, if you are attending a trade show you will want to set-up an exhibit that is both appealing to passerby and properly displays your business products. Mapping out how you will create your perfect exhibit as well as what you plan to accomplish at your next trade show will help you and employees maximize your marketing strategies. You may want to have your team select at least three goals, assigning a percentage of importance to each. This will help you learn which products and services should be most visible on the floor. Continue reading