Tag Archives: Tumblr

Tumblr: Facts And Numbers – Infographic

In light of Tumblr’s recent acquisition, I thought it would be interesting to see what Yahoo! was paying $1.1 Billion for. In short, it’s a ton of traffic. I’m excited to see what kinds of advertising products and targeted tools it releases as it moves to monetize the site. Continue reading

Aside

Tumblr: Brands Should Forget Buying Media and Start Producing Content http://t.co/R4C3UCbbFR — TheMainStreetAnalyst (@TMStreetAnalyst) June 6, 2013 What do you think? Does Tumblr have a point here?

The Yahoo-Tumblr Deal: Why They Paid $1.1B

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zBloomberg’s Dominic Chu explores the $1.1 billion acquisition of the social blogging site Tumblr by Yahoo as CEO Marissa Mayer continues to remake the internet company even as the share price soared by more than 70 percent in the last year. CEO Mayer believes the acquisition will enable Yahoo! to grow its audience by 50%, and grow traffic by approximately 20%. He speaks on Bloomberg Television’s “In The Loop.”

Yahoo’s Billion Dollar Buy: Is Tumblr a Smart Deal?

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zPaul Sweeny, Director of North American Research at Bloomberg Industries, discusses Yahoo’s purchase of Tumblr and the positive attributes that brings to Yahoo mobile. He speaks on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg)

Yahoo May Look to Acquire Tumblr

Yahoo is said to be interested in acquiring social blogging site Tumblr for a reported $1 billion. – The Street

Are Your Photos Getting Shared? – Infographic

Did you know women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women? All this means you have to make sure that you post your photos in the right place. Read our infographic to learn more.

Source: muveeblog

muvee-infographic-sns-small

How Much Time Did You Spent On Social Media? – Infographic

Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. More people are using social media, as well. While only 24% of Americans had a single social-media profile in 2008, 56% of Americans do now.

Between the different social media sites, Facebook is, unsurprisingly, king. The average Facebook user spends almost seven hours each month on the site — that’s well ahead of Tumblr and Pinterest, which tie for second place for most time spent. The average visitor to Twitter, LinkedIn and Google+ spends less than half an hour on the site per month.

The below infographic, from Morrison Foerster’s Socially Aware blog, looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes.

Source: Downgraf

how-much-time-you-spend-on-facebook-twitter-tumblr_50b85ea34153a

Image

Tumblr Is For Fashion, You Tube Is For Music – Infographic

Approximately 18% of the top 1,000 blogs on Tumblr are fashion-related, but on YouTube, less than 1% of the top 1,000 shows are about fashion.

That’s according to Tumblr CEO David Karp and OpenSlate Studios, which developed the infographic below based on data it has compiled about Google’s video network.

As the infographic illustrates, music and gaming dominate the ranks of popular channels on YouTube, accounting collectively for 45% of the 1,000 most-viewed. Comedy (14%), entertainment (13%), and How-to & Style (7%) round out the top five categories.

Interestingly, nearly a quarter of the 100 original content channels YouTube has funded are in the top 1,000, suggesting that the program is enjoying at least a moderate level of success. In fact, the company just announced that it is investing $200 million more in the project, expanding the number of original channels to 150. One show, Everyday Health’s Recipe Rehab, has been picked up by ABC.

What’s perhaps most impressive is the amount of revenue these channels bring in: The top 1,000 channels generate an average of $23,000 each month from YouTube ads alone. That’s not including the many sponsorships and product endorsements channel managers sign themselves.

Source: Mashable.com, OpenSlate

Quote

IOC Enhances Its Social Presence

IOC Enhances Its Social Presence.

Tumblr – WTF of QR Codes and the Mobile Web