Tag Archives: Usage

Social Media Championship: Men vs. Women – Infographic

It is not entirely unknown, women are the champions of social media. This infographic gives us some numbers and will inform the last one thinking men are dominating social media. Continue reading

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Email Security & Usage Around the World – Infographic

In the following part of the article we will study some stats and facts about the email security and the usage across the globe. It has been seen that around 25% of the people send email at late night just to prove their commitment. Continue reading

Seniors And Boomers On The Internet: Marketers, Pay Attention – Infographic

This infographic displays numbers about groups of Internet and social media users that is very often forgotten by businesses and marketers. Internet and social media is not only teenagers and shopping crazy housewives anymore. Have a look. Continue reading

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As we speak, consumers are researching products and services, making purchases and then talking about their experience with that product or service with their friends in social networks.   All from a device that fits in their back pocket.

Is Social Media A New Designer Drug? – Infographic

This just in: People really like using social media to interact. Oh wait, you probably already knew that. In fact, you’re probably one of those people.

To put it in perspective, there are about 7 billion people on the planet. Facebook signed up one billion users in slightly more than eight years of existence.

Have you ever wondered why these sites are so popular? As with any observable global phenomenon, scientists and researchers have been furiously trying to answer that very question. At first glance, some of the results seem shocking.

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For instance, a survey conducted by the University of Chicago Booth School of Business concluded that resisting the urge to use social media is tougher than resisting the urge to sleep or have sex. Granted, there is often little reason to resist, because it takes minimal effort to check Facebook or Twitter.

However, there appear to be physiological forces driving social media use. According to Harvard University research, self-disclosure spurs the release of dopamine, a neurotransmitter associated with rewarding feelings. The same study cites research that found 80% of social media posts are self-reflective, compared to 30-40% of speech during verbal conversation.

So just like Twizzlers “make mouths happy,” Twitter makes brains happy.

The infographic below, created by Online College Courses, summarizes some of the shocking findings about the addictive nature of social media usage.

Are we actually crazy for social media, or are there lurking variables at play? Continue the discussion in the comments section below.

Source: Mashable.com

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Growth Of Mobile Usage Worldwide – Infographic

This details the explosive growth of worldwide mobile usage in the last 20 years.

Source: Visual.ly

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Differences In Global Social Media Usage – Infographic

Though the social media revolution has seemingly conquered the world, there is a broad range of global usage from country to country and channels used.

Source: vizthinker, Visual.ly

Social Media Marketing – CMOs Tapping into Social Data for Consumer Insight



Social media data continues to have an enormous influence on today’s business decisions and trends. In fact, 89.4 percent of CMOs reported using this data related to customer usage of social media to make some of their business decisions, with 21.3 percent of CMOs saying such social data impacted a full 20 percent of their business choices. These are just a few of the findings from a recent report by Bazaarvoice and The CMO Club titled “Chief Customer Advocate: How Social Data Elevates CMOs.” MarketingProfs.com provided more insight from the revealing report.

The report showed that approximately 80 percent of CMOs considered social data to be an accurate indicator of potential business trends, as well as a measure of consumer demographics, a gauge of general consumer sentiment toward products and a source of purchasing influence. It also revealed that 47.3 percent of CMOs have even used social data to predict sales and overall campaign success.

Given its growing importance, it’s not surprising that a whopping 97.3 percent of CMOs have shared their discoveries from social data with their fellow C-level executives on an annual basis and two-thirds of CMOs reported discussing their findings monthly. More than half of CMOs shared such social data with their brand management colleagues, followed by approximately 36 percent that imparted their social insights on their sales associates, Web design crews, and product development teams.

Interestingly, more than 80 percent of CMOs said that social data had a tangible affect on brand awareness and loyalty, with three-quarters of respondents citing its impact on sales. Clearly, social data is influencing how CMOs are developing their social media marketing plans.

MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO.

Source: MDG Advertising

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How Do People Really Use Their Smartphones – Infographic

If you have a Samsung Galaxy-S and live in Sweden, chances are you like to talk on your mobile device using Bluetooth while on-the-go — that’s according to a recent study that shows Swedes use Bluetooth and wireless headsets more than people from any other country (47%). And owners of Samsung Galaxy-S phones use the most minutes per month of all Android devices (431).

Tawkon, an Android app that measures how much radiation your phone is emitting, and by the company inneractive, which is a mobile app monetization exchange, created this infographic based on Tawkon’s data for Android devices. This data was gathered from Tawkon’s millions of daily data points over a period of several months.

“At Tawkon, we like to think of ourselves as the seat belt of the mobile phone,” writes Amit Lubovsky, VP of business development and marketing for Tawkon. “Mobile radiation is a hot topic and it is too early to know how serious of a problem it is. We say ‘why not talk responsibly using Tawkon?’ Our engaged user base agrees and you can see just how engaged they are in some of the data displayed here.”

Source: Mashable.com, inneractive, Tawkon

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Demographics Show Why Users Of Yahoo Mail Use More Power Than Gmail Users – Infographic

Yahoo Mail-subscribing-households use 11% more electricity per year than Gmail households, a recent study by Opower found. That adds up to nearly a whole extra month of electricity, about an extra $110 per year.

“It’s as if, relative to the average Yahoo household, the average Gmailer is strictly hang-drying their laundry, forgoing high-definition TV, and hand-washing their dishes with cold water for a year,” Opower writes in its’ blog.

So what makes for this drastic disparity in energy usage? Opower — a research company that unpacks and analyzes energy data to present to everyday consumers in an actionable way — found that the problem is one of “correlation not causation.” Meaning that the email domains aren’t driving the issue of energy usage. Instead, discrepancies are related to the core demographics of each site’s users.

“Yahoo subscribers tend to live in suburbs, be in longterm relationships, have a family,” says Barry Fischer, a head writer and a research for Opower. “Those types of lifestyle characteristics carry with them greater energy needs compared to Gmail household. [Gmailers] are found more in urban areas, are younger and are single.”

Ultimately, Opower found that even though Yahoo users live in larger residences than Gmail users, Yahoo subscribers need more electricity per square foot than Gmail users.

Opower matched up 2011 electricity rates with more than 1.5 million email addresses over 23 states to draw their conclusions — focusing on Gmail and Yahoo specifically because they were the top two email service providers of those surveyed, Fischer told Mashable.

Though Opower only analyzed 2011 data, Fischer says he believes similar patterns of higher Yahoo energy usage would have been found in previous years.

But Yahoo users can’t simply cut down on electricity charges now by signing up for a Gmail account. It’s all about lifestyle adjustments to cut back on overall energy costs, Opower says.

See more about the differences in Yahoo and Gmail users’ energy spending in the infographic.

Source: Mashable.com, Opower

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Pinterest – A Virtual Pinboard With Users Around The World – Infographic

As of Q1 of 2012, Pinterest had generated 11.7 million unique visitors. This Infographic explains Pinterest and who is using it around the world…Read More

Source: Infographic Labs, Hubspot Blog