Online shopping is discreet, easy and fast. It’s no wonder shoppers are filling up virtual carts instead of visiting brick-and-mortar shops.
Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking. A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. Nearly half of the survey participants complete 73% of their shopping online.
Savvy shoppers are also turning to web and mobile stores for bargains. Nielson recently reported nearly 50% of U.S. smartphone owners are using shopping apps each month, frequenting eBay, Amazon, Groupon and LivingSocial’s mobile stores. About 45 million smartphone owners access shopping-and-commerce apps each month.
Lab42 produced the infographic below showcasing the findings from its online shopping survey. The company also explores the factors influencing online shoppers to make purchases.
Are you more likely to buy something online if offered free shipping?