Tag Archives: Web Retargeting

Online Advertising And Marketing: Standard Web Retargeting vs. Facebook Exchange (FBX) – Infographic

How does standard web retargeting stack up against Facebook Exchange (FBX)?

Facebook Exchange (FBX) was, without doubt, the hottest thing that launched in online advertising in 2012. It opened up Facebook’s massive audience and ad inventory to programmatic buying, specifically retargeting, an online advertising channel already exploding in growth. Continue reading