Tag Archives: Website

Negative SEO: How Not To Do It – Infographic

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Everyone that has a website would love to see the number of visitors and ranking of the site increasing. A lot of people go great length for traffic and ranking. Sometimes the approaches are not very useful, or flat out dangerous for the promoted site.

This infographic shows a few ways of negative SEO that will harm your site and have a none desired effect and will turn your site in a zombie. Have a look.

Source: rankpop

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On Page SEO For Content – Infographic

the-seo-puzzle-on-page-seo-for-content-infographic_520201047145dIt is true that content (good content) is King when it comes to marketing practices. However, if you don’t market your content right on your website and blog, it can’t be found.

This infographic is a helpful guide through the SEO puzzle and on what to look for when you attempt to make your website searchable and “findable”.

Source: VayuMedia

Link Building: What’s Good? – Infographic

link-building-survey_5200836acf7edPromoting your website or blog is an important task you should not neglect. One of the most important, and most difficult, parts of website and blog promotion is link building. Especially over the last two years link building became more and more problematic and a lot of web masters hesitated to use this kind of promotion.

Have a look at this infographic and see the problems and issues with link building.

Source: TopSEOPromotions

Responsive Web Design: Make Sure Your Site Is Loading Fast Enough Across Devices – Infographic

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Having a website that fits all devices these days is a challenge. While fitting the device might not be so much the problem, the loading time on different devices is a problem.

No matter where, your customers and readers have expectations. If a site on a smartphone takes too long to load, the potential customer might not come back.

Have a look at this infographic and see the problems and the consequences from slow responsive web design sites:

Source: Akamai

Web Traffic: Your Website Is The Headquarter Of Your Business Operations – Infographic

how-to-increase-traffic-to-your-website_51e7693bac959Even in times of social media and blogs, having a good website is still important. See the website as your “headquarter” in your business operations. It is a place where you put all your information for the public to see and from where you distribute to the various other channels.

With that said, your site needs traffic. This infographic gives you an overview on how to do best in acquiring website traffic. For those that are around for a while, the information is not too new, but for those just starting or struggling, it is a good to have one-stop information sheet with valuable tips. Continue reading

What To Expect From An Online Presence With WordPress – Infographic

This is an infographic about WordPress. By adapting high quality WordPress templates, it means that you can have a professional looking website for a fraction of the cost of a bespoke design site without compromising on quality, although of course, unique designs can be developed for your business. Continue reading

The Real Cost Of A Website – Infographic

In 10+ years of creating professional web designs, we’ve learned a lot about working with clients of all sizes. Early on, we discovered a common thread shared by many first-time website owners; they struggle to understand why the costs are what they are when working with professionals to create and promote their presence on the web. Continue reading

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Check Your Bounce Rate – If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how … Continue reading

Visualizing SEO: Search Engine Marketing – Infographic

To market your goods online you initially build a website, but to get that website on the search engines requires the best use of SEO (Search Engine Optimization) techniques. Without SEO your competitors will be stealing precious traffic that you should be getting. To distill it down, it’s a technique to build visibility of your website online, by making sure that search engines recognize your pages, and give them maximum exposure. Continue reading

How Apple is Boosting iAd With seamless Twitter, Passbook Integration

How Apple is Boosting iAd With seamless Twitter, Passbook Integration.

Launching last week, Apple’s new iOS 6 software has been very well received; of the 400 million iOS devices in the wild, over a quarter of them have already updated to the new firmware and enjoyed many of the 200 new features present in the OS (just don’t mention Maps).

While many of the features iOS 6 are customer facing, Apple has worked hard to make it easy for developers to integrate its new services into their websites and existing platforms.

Take Passbook as an example, if the brand or business understands the feature correctly, passes can be automatically added to a user’s Passbook wallet, deliver notifications, remain location aware and increase the brightness of a device’s screen to ensure passes can be scanned easily.

Apple has also begun making the new features in its iOS 6 platform directly available to advertisers. As part of its iAd refresh, Apple has enabled a number of iOS 6 specific features in its advertising platform, taking its service beyond the normal ‘click and visit’ banner ads that you may see delivered on mobile websites.

Yesterday, Apple updated its ad creation tool: iAd Producer. Updating it to version 3.1, Apple included the following new features:

  • Follow on Twitter
  • Save a Reminder
  • Save a pass in Passbook
  • Creating messages with SMS attachments
  • Support for building ads that access an advertiser’s web site.
  • Medium banners available for iAd projects delivered to iPads running iOS 6.
  • iAd JS updated to version 1.6.1.

While some of the new features are platform-specific, most of them directly impact how an iOS device owner interacts with the iAds they come upon in supporting apps.

Take ‘Follow on Twitter’ as an example; Apple has integrated both Twitter and Facebook into its core operating system, meaning that if an advertiser chooses, they can include a ‘Follow’ call to action and allow users to follow their brands or businesses on the social network.

Note, if it wasn’t for Apple implementing a single sign-on for Twitter, the process would be troublesome for the user. Without this feature, users would be required to authorise their accounts using Twitters oAuth, adding friction to the process. More friction equals less conversions.

The same goes for Reminders. Advertisers were already able to bundle calendar events, send emails, place calls, take screenshots, set wallpaper, save images and take photos. Now, Reminders can be added for a certain date and time, but also include support for a specific location.

Passbook

Perhaps the biggest addition to the list is the inclusion of Passbook support. For advertisers, this could be a very interesting development.

Often, an advertiser will choose to run a promotion, perhaps choosing a small banner ad that will run at the top or bottom of the screen and alert users to a “Buy two cheeseburgers and get one free” offer. As it works now, the user clicks that banner, visits the retailers website, enters his/her details and then receives a coupon via email.

With Passbook, it’s a case of discovering the user’s location, pinging its database for the relevant coupon and then serving it to the user. The coupon will display the retailer’s branding, offer details and other relevant information to the user and all they have to do is hit ‘Add’ and it is saved to their Passbook.

If that offer isn’t time sensitive, it could reside in a user’s Passbook until they are physically passing the participating store. Passbook’s location-aware features kick in and BOOM, a notification is served, pass displayed on the user’s lockscreen and someone has the chance to redeem their “Buy two cheeseburgers and get one free” offer when they might otherwise have forgotten about it.

Screen Shot 2012 09 27 at 08.26.02 520x394 How Apple is boosting its iAd platform with seamless Twitter and Passbook integration

A boost for iAd?

Apple’s doesn’t often comment on its iAd platform, making it hard to determine whether it is a successful division within the company.

Apple’s VP of Mobile Advertising, Andy Miller has jumped ship to VC firm Highland Capital and been replaced in an interim fashion by Apple’s VP of Internet Software and Services, Eddy Cue. Then in January, Apple hired on a full-timer in ex-Adobe executive Todd Teresi to head it up.

In April, Apple sent out a notice to participants in its iAd program that it would give 70% (up from 60%) of the revenue earned from an ad displayed in an app to the developer. The change was seen as a continuation of Apple’s efforts to jumpstart the adoption and use of its iAd service.

On its website, Apple offers some usage statistics, many of which are of the wider iOS ecosystem, but it does note that users engage with iAd ads for an “average of 60 seconds per visit.”

Apple prides itself on its iAd technology, highlighting that it is built into its iOS software. This enables advertisers to push app or iTunes downloads, compose SMS and email messages and have them delivered to a targeted address, deliver 3D graphical interfaces, load video and audio within an app and share content.

Facebook has already shown that if you don’t focus on mobile first, it’s a long process trying to adapt your existing products and services to work on mobile and resonate with mobile audiences. In this sense, Apple has been quietly collecting advertising data and tuning its service since it launched iAd in 2010.

With the inclusion of Passbook support, Apple has removed a number of barriers that have traditionally stopped users from interacting with mobile advertisements. Press, add and redeem is a lot easier than having to complete a web form and then find and redeem it when it hits your email.

Apple put a lot of effort into making its Passbook feature operate silently, it’s not an app that requires direct interaction. Instead, it waits and captures any supported coupons or tickets and throws out reminders, based not only on time but also location.

Reminding users they have a ticket or coupon is half the battle, advertisers will surely be interested in pursuing campaigns a platform that will deliver dates, times, locations, offers and lots of other information with little or no interaction on their part.

Image Credit: Justin Sullivan/Getty Images

Source: The Next Web

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Attention Brands: Consumers Prefer Facebook Over Website – Infographic

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.

Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.

For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 below.

Source: Mashable.com, Lab42

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Fresh And Relevant Content Will Determine Your Ranking – Infographic

Fresh, relevant content is essential for the success of every website. In addition to providing your target audience with information about your business or products, web content provides web crawlers with information about your website and where it should rank in a listing of relevant search results.

Source: Visual.ly, WebKite.com

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The Battle For Smartphone Supremacy – Infographic

How often do you use your smartphone to peruse a website? According to a recent survey, over the course of the past year visits to leading ecommerce websites from consumers’ mobile devices have skyrocketed. And the battle for smartphone supremacy is intensifying.

The infographic below illustrates the direction in which the mobile commerce is headed, and shows the race between iPhone and Android.

Digital marketing technology company Monetate issued the report from which this information is extracted. The report analyzed more than 100 million online shopping experiences to come up with the data below.

Have you shopped more frequently from your mobile device in the past year?

Source: Mashable.com, Monetate

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New Top-Level Domain Names and The Future Of The Internet – Infographic

If you operate a website, you’re currently tied to one of 22 different top-level domains. We’re talking .com, .org and the ever-elusive .biz.

In June, the Internet Corporation for Assigned Names and Numbers (ICANN) agreed to create new generic top-level domains (gTLD), allowing companies and organizations to apply for domains that engender a more specific brand presence. For example, a car company could reserve .car or .bmw if it wished. Google applied for a staggering 101 gTLDs, including .lol.

This new opportunity comes with a hefty price tag — $185,000 simply to apply and an additional $25,000 annual fee, should a company’s domain application be accepted. For companies like Amazon, these numbers amount to chump change; however, the price forced most small organizations to bench their domain desires.

Other companies appeared out of nowhere to snatch up potentially lucrative gTLDs. Backed by $100 million in funding, domain registrar Donuts Inc. submitted 16% of all 1,931 applications. The company’s bill? $56.8 million.

The infograhic below, created by Column Five for Demandforce, breaks down the numbers behind ICANN’s new round of domain registration. We think you’ll especially enjoy the more creative submissions: .wtf and .unicorn are sure winners in our book.

Source: Mashable.com, column five, demandforce

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Mobile App Or Mobile Website, What To Create First – Infographic

Astute Internet observers know by now that the future of the web is mobile. More and more consumers will access data and information via smartphones, tablets and other portable devices. So businesses need to prepare by beefing up their presences on the mobile web.

But is it better to get started by creating a mobile-optimized website or by building a standalone mobile app?

A mobile app is faster, more interactive and can integrate with all kinds of other phone features. But the app must be installed to be of any use at all, while a good mobile site can simply be navigated to on a user’s whim. It’s also typically cheaper to build a mobile site, and you don’t have to deal with any pesky approval hassles…Read More

Source: Mashable.com, iStockphoto, TommL, mdg