Blog Archives


Search: How Important Is Social Media As An SEO Factor

Logo 75 9127018198_c6d1b32c80_sAccording to SproutSocial, seven of the 10 most important factors in SEO ranking now come from social media, with Google +1s leading the way. Rounding out the rest of the top seven are Facebook Shares, number of back links, Facebook total, Facebook comments, Facebook Likes, and Pinterest. Tweets aren’t far behind, coming in at number eight.


Social Media Marketing Tips

Contribute: If you can’t contribute something of value to the community, no one will listen. It’s that simple.

Be an expert: Why would anyone take advice from someone that doesn’t know anything? If you need to learn more, then do so, but make sure that you can offer valuable advice to fans and followers.



YouTube Tip: Create A Video Landing Page

For the B2B videos we produce, it’s best not to use YouTube. Although it’s easier to get ranked in search results using YouTube, you’re missing a lot of benefit because the video on YouTube will rank — not the one on your site. To combat this, create a video landing page and sitemap optimized for your company; you’ll get the video to rank and drive traffic to your site. —Andrew Angus, Switch Video


YouTube Tip: Fill Out Your Descriptions Thoroughly

YouTube is owned by Google, so each video you publish on YouTube has the potential for high search visibility. Make sure to fill out every available empty box when you publish your video: title, tags, description, category.Brett Farmiloe, Markitors


Social Media Strategy Tip – Give To Grow

Making sure you’re giving to grow is about providing value to the people who engage with you on social media. It’s a philosophy that most people already know, which applies incredibly well to social media.

Providing value to your audience on social media is about providing an experience that your customers will enjoy, remember, and want to tell their network about. It’s about giving your audience something more than just the same promotional content that many brands offer on social media and other online marketing platforms. Continue reading


YouTube Tip: Link Back To Your Site

One of the best ways to turn YouTube views into traffic and sales is to invite people back to your website at the end of your videos. Then, make it really easy for them by including a clickable link right in the video description box. Make sure you look at where your website traffic is coming from; you might just notice that YouTube traffic is the most engaged.Nathalie Lussier, The Website Checkup Tool


Marketing Quote Of The Day – Putting Labels On People…

I think putting labels on people is just an easy way of marketing something you don’t understand.  –  Adam Jones


An Analyst…

An analyst is an expert who will know tomorrow why the things he predicted yesterday didn’t happen today. – Laurence J. Peter


IOC Enhances Its Social Presence

IOC Enhances Its Social Presence.


If You Make Less Than $500,000 …

If you make less than $500,000 a year, you have no reason to vote Republican!

-A Man On The Street, Name Unknown-


Happy Sunday to All!

If you do what you always did, you will earn the same old results. -V.-


If you do what you always…

If you do what you always did, you will earn the same old results.